Black Friday math

I watched an interesting TV report today which followed a particular Black Friday shopper through his shopping experience.  By his own account he waited in line 30 hours to get into the store of his choice bright and early this morning. The reporter watched as the buyer's purchases were rung up, clearly announcing each item and then the grand total - $1,500. The cash register receipt showed a total savings of  $750 which the reporter said meant that the happy shopper had "earned" $25.50 an hour for the time he stood in line.  Really?  I suspect a flaw in that logic. But I'm not a Black Friday shopper.  I also wonder how he feels about the fact that he now has no surprises for any one on Christmas.