World Lion Day???

Today, according to my nifty calendar, is World Lion Day. I'm not sure what that actually means but I'm trying to imagine the possibilities.  Does someone envision a world size lion prowling around?  Or maybe it's a day to treat all lions around the world really well, extra gazelles to chase, lots of steaks for the zoo lions?  Or amybe, for those of us who don't have easy access to lions it's a day to eat only the lions in the boxes of animal crackers? That sounds like the best idea for me. Bring on the lions! I'll save all the other animals for another day.