Truth in advertising?

Perhaps I should be giving this company kudos for their truth in advertising.  A company who sells hot tubs ran an ad on TV this morning.  According to their copy their hot tubs are "available for an incredible price."  Notice that they didn't say "an incredibly LOW price" just an incredible price.  I haven't priced hot tubs lately (or ever) but I suspect that their prices run more toward the incredibly high side.  Ah well, as I said, I appreciate truth in advertising.