Sunday, June 12, 2022

very clever

Yesterday, as I was flipping through my mail, I spotted an envelope with a border of red, white and blue diagonal stripes.  My first thought, and this will validated how old I really am, was "Oh, I have an air mail letter."  As quick as I thought it I realized what a ridiculous idea that was.  When was the last time you received a letter on tissue thin paper in a feather weight air mail envelope?  Then of course I was curious to see what the mailing was all about.  It turns out it was a nicely printed brochure from a Hearing Aid company.  That made me laugh.  How many people, of the age to need hearing aids, do you suppose had that first flash back reaction to the envelope?  And then opened the brochure out of curiosity?  I'm thinking this was very clever advertising.  

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