When I was selling real estate we were taught that you often need to reach out to a potential 'cold' customer with mailings or phone calls (in the olden days) at least 10 times before you get a positive response. That's why so many TV ads are less than 30 seconds long but repeated frequently during a show. It isn't just to give you more time to get a snack. Well, I think my spouse and I are just about to become two of those customers thanks to some persistent advertising. Over the last several years I have received numerous emails from a painter (or his children at this point?) that I knew and used during my real estate days, and also to paint the exterior of my house when I sold it 10 years ago. He always did good work, but I really haven't needed painting services since, so when I've gotten his emails three or four times a year I have just deleted them. However, my spouse and I have been talking about hiring someone to do some touch up interior painting for the last several months. When I mentioned to him that I had just received another email from my painter offering a special deal, a 10 percent discount, on jobs scheduled between now and Christmas, we decided we should call to get a free estimate. Then we took a walk through the house. Eight rooms and lots of woodwork later we had an idea of what needs to be done. I'm not sure if it will all be done by Christmas, but I am pretty sure it will give my painter a very merry Christmas. Ho Ho Ho.
No comments:
Post a Comment